CHEEKY WAX BY LISA
Visual identity package: brand colors, logo designs,
watermarks, typefaces, photo styles.
Lisa is Bend, Oregon’s funnest esthetician. She makes what “used to be a terrifying experience” (waxing), chill and comfortable with a very gentle touch.
I wanted her vibrant, high-frequency personality to shine through in the brand colors and make the logos fun, happy, and cheerful. Just like Lisa.
If she can make waxing fun, the least I can do is make her branding to match that energy.